Google Ads for Local Businesses: The $500/mo Starter Package
One of the easiest and most predictable revenue streams on the table
Welcome Avatar! If you are running a digital marketing agency and you haven’t started offering local PPC services yet, you are leaving one of the easiest and most predictable revenue streams on the table. Local Google Ads campaigns are, in my opinion, the single best entry point for agency owners who want to land clients fast, deliver visible results within weeks, and build recurring revenue that compounds over time.
Today I am going to walk you through everything: how to sell a local PPC package to small businesses, how to set up and manage campaigns on a modest $500/month ad spend budget, what kind of results to promise (and what kind to avoid promising), and how to price your services so that both you and your client make money. I will also share the exact campaign structure I use for local clients, along with a downloadable pitch deck template and a campaign setup checklist you can start using immediately.
If you have already read my previous posts on Google Ads (the All About Ads series and the Search Ads deep dive), this article builds on those foundations with a specific focus on local businesses. If you haven’t read those yet, go back and review them first because I won’t be repeating the basics here.
The breakdown of this article:
Why local PPC is the easiest agency sell
The math: why $500/month works for local businesses
Picking the right local clients (and avoiding the wrong ones)
Campaign structure for local businesses
The keyword strategy that matters
Writing ads that convert for local services
Landing pages: the make-or-break factor
Conversion tracking that proves your value
Pricing your local PPC service
The pitch: how to sell this to a business owner in 15 minutes
Managing and optimizing on a small budget
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