All About Ads: Search Ads

Level 3 - Roger Sterling: Deep Dive into Search Ads & SOPs for your agency

Hello Avatar! In our last overview we went over running profitable Google Ad campaigns, account and campaign structures and billing. In this second part of this Google Ads series, we will focus on Google’s main cash cow that used to represent close to 98% of its revenue: Google Search ads. We will walk through the steps setting up a campaign from start to finish, and have multiple SOPs you can use for your WiFi agency.

The breakdown for this article is:

1. Why Paid Search Ads?

2. Setting up your campaign from scratch

   1. Keyword, Ad Groups, Campaigns

   2. Ads

   3. Ad Extensions

   4. Using the desktop Google Ads Editor

3. Downloadable SOPs for your agency

   1. Creating a Google Ads Account

   2. How to manage user access for Google Ads

   3. Google Ad Campaign Strategy + Client Proposal Template

   4. Keyword Research for Google Ads

   5. Client Onboarding Questionnaire for Google Ads

   6. Reverse engineer a competitor's Google Ads strategy

Let’s dig in.