All About Ads: Search Ads
Level 3 - Roger Sterling: Deep Dive into Search Ads & SOPs for your agency
Hello Avatar! In our last overview we went over running profitable Google Ad campaigns, account and campaign structures and billing. In this second part of this Google Ads series, we will focus on Google’s main cash cow that used to represent close to 98% of its revenue: Google Search ads. We will walk through the steps setting up a campaign from start to finish, and have multiple SOPs you can use for your WiFi agency.
The breakdown for this article is:
Why Paid Search Ads?
Setting up your campaign from scratch
Keyword, Ad Groups, Campaigns
Using the desktop Google Ads Editor
Downloadable SOPs for your agency
Creating a Google Ads Account
How to manage user access for Google Ads
Google Ad Campaign Strategy + Client Proposal Template
Keyword Research for Google Ads
Client Onboarding Questionnaire for Google Ads
Reverse engineer a competitor's Google Ads strategy
Let’s dig in.