YouTube Ads: set up from start to finish

Level 2 - Betty Draper: YouTube campaign setup

Welcome Avatar! Today we will be discussing YouTube ad campaigns, how to set them up and what to take into account when doing so. YouTube is the second biggest search engine after the big G, and can be a very good source for inbound leads and brand awareness campaigns for clients. In this first part of a 2-part article, we’ll go over the basics. In the second part, we’ll discuss YouTube ad campaign optimization.

In this overview will look at the following:

1. How to advertise on YouTube

2. YouTube ad types

3. YouTube Campaign to increase views

4. Downloadable Agency SOPs:

   1. YouTube video optimization

Let’s dig in.