The Real Way to Land Agency Clients
A hint: it is not through "NetWoRkInG" or cold email spamming.
Welcome Avatar! I get this question all the time: “How did you get your first agency clients?” Most people expect me to say something about LinkedIn outreach, cold emails, or attending industry conferences where everyone is clutching business cards like they’re lottery tickets.
The reality is way more boring and way more effective: I just hung out with interesting people and became genuinely good at what I do.
This might not sound like tactical advice. But it is. Let me explain.
In this article we’ll cover:
Why “networking” is mostly a waste of time
My actual path from Literature degree to agency owner
The friend who became my biggest lead generator (and how I met him)
Why face-to-face still closes deals in 2026
How to position yourself so clients come to you
