Sourcing Content and Topic Ideas

Level 2 - Lane Price: how to find new content and topic ideas

Welcome avatar! One of the challenges for any agency is how to find new content and topic ideas for clients. I will lay out multiple ways of finding good topics, and how to process them for content writers. Clients will benefit most by hiring an agency that is able to write that sweet evergreen content, that keeps ranking and converts users into leads, so creating that is where the focus should be in terms of content strategy.

In this article will look at the following:

1. Ways to find new content and topic ideas

2. Topic clusters and pillar pages

3. Downloadable Agency SOPs:

   1. Create awesome blog posts outlines

   2. Boost ranking of an existing page on search engines

   3. Kick-off your content engine

Let’s dig in.