Selling Wordpress Sites from A-Z
How to Quote, Package, and Deliver (+ Templates)
Welcome Avatar! This one comes straight from the WiFi Agency community. A subscriber recently asked me the following:
“But it’d be great if you can write a post specifically about selling WP sites and how to package/sell them (first time cost, plus AMC etc). Today, I just asked a doctor if he needed a website and he said yes. But I didn’t know what price to quote him! Not sure how much work will be involved in selling/maintaining a WP site.”
Going through my previous articles, it looks like I never really touched on this in depth. Now is a good a time as any to do so.
Selling WordPress sites is one of the most straightforward and profitable services you can offer with your agency. The margins are excellent with many pre-packaged features, the recurring revenue potential is real, and most clients have absolutely no clue what goes into building a website: which means they’ll happily pay you to handle it all.
In this article we will go over the full process, from the first conversation to post-launch maintenance:
The initial conversation and qualifying the lead
The questionnaire (getting what you need before quoting)
How to price your WordPress projects
Creating the proposal
The Letter of Engagement (LoE)
Setting up the client portal
The actual development process: hosting, staging, themes, wireframes, and launch
Post-launch maintenance and recurring revenue
Downloads
Website Redesign Proposal Template
Website Development Proposal Template
Website Redesign Client Questionnaire
Let’s dig in.
