Retargeting Campaigns

Level 4 - Bertram Cooper: Retargeting & Remarketing Campaign Setup & Agency SOPs

Hello avatar! Today we will be talking about remarketing campaigns and all the nice creepy options for following users around after they leave your clients’ websites. This is an essential tool in the digital marketing agencies toolkit. In this article I will walk you through different types of remarketing campaign setups and agency SOPs.

The breakdown for this article is:

1. Intro to Retargeting & Remarketing

   1. Behavioral Targeting vs. Retargeting

   2. Contextual Targeting vs. Retargeting

   3. How retargeting works

2. Retargeting strategy

3. Google Ads Retargeting

4. Facebook Ads Retargeting

5. Best practices

6. Downloadable SOPs for your agency

   1. Create a Remarketing Audience in Google Ads Manager

   2. Create a Cart-Abandonment Remarketing Campaign Using Facebook Ads

   3. Add Google Tag Manager to a WordPress Site Analytics

   4. Add Google Ads Global Site Tag to a site (using GTM)

   5. Add Google Tag Manager to a Shopify Store

   6. Granting access to Google Tag Manager

Let’s dig in.