Pricing Your Agency Services

From Hourly to Retainer to Performance

Welcome Avatar! Pricing is probably the topic agency owners get wrong more than anything else. Most agencies underprice for years, eat the margin, then burn out and quit.

Today we’ll break down the four pricing models this rodent has actually run at the agency, with real ranges so you can benchmark your own setup, and you’ll get a downloadable Pricing Calculator so you can stop guessing and start charging properly.

In this post we’ll look at the following:

1. Why most agencies are priced wrong

2. The four pricing models (with real ranges)

3. How to know when to switch models

4. Pricing the same client in 4 different ways: a worked example

5. The Agency Pricing Calculator (download)