LinkedIn campaigns: HNI paradise

Level 3 - Roger Sterling: How to target High Net Worth Individuals on Linkedin

Welcome Avatar! Today we will dive into one of the best ad platforms for targeting High Net Worth Individuals (HNIs): LinkedIn. You wouldn’t see this Mara scrolling the cringeworthy LinkedIn feed for more than 1 minute, but there’s a lot of HNIs that do. Here we’ll go over how to target them, LinkedIn ad configuration, and more.

In this overview will look at the following:

1. LinkedIn Ad Account overview

2. Best targeting settings for HNIs

3. Downloadable Agency SOPs:

   1. Installing the LinkedIn pixel on your site

   2. Set up a LinkedIn Company Page

   3. Create a LinkedIn Ads Account

   4. Granting Access to LinkedIn Ads Account

   5. Set up a LinkedIn Lead Generation Form

   6. Set up a LinkedIn Lead Generation Ad Campaign

Let’s dig in.