Welcome Avatar! Today it is time for a breakdown of landing pages, the asset that decides whether all the ad spend, SEO work, and content marketing you do for clients actually turns into money. Most agencies treat landing pages as a side deliverable. The smart ones treat them as a profit center where they can charge $500 just for an audit.
Today we’ll go through the full CRO playbook for taking a 2% landing page to 8%+ in 30 days, plus you get a downloadable Audit Checklist + Scoring Spreadsheet you can use as a paid product right away.
In this post we’ll look at the following:
Why most landing pages convert at 2% (and why that’s bad math)
The 9-element landing page system
The 30-day optimization playbook
How to sell landing page audits as a $500-$1,500 standalone service
The Landing Page Audit Checklist + Scoring Spreadsheet (download)