Google Analytics GA4: the offer you can't refuse

Level 1: How to transition to G4 from Universal Analytics and what to take into consideration

Welcome Avatar! Just like Don Vito Corleone in The Godfather presented his protection as “an offer you can’t refuse”, so does Google in with the rollout of its new GA4, while phasing out the old Universal Analytics. Since we can cry all day about Universal’s sunset, agency owners will have to transition to GA4 wether they like it or not. In this overview we show you how to do this, and what useful tools you could use to keep 2 tracking codes active up until July, as you transition.

There was nothing wrong with Universal, but every now and again some space needs to be saved on Google servers, hence GA4 with less data drill-downs and terrible UX/UI.

In this article will look at the following:

1. Google Analytics 4 overview

2. Google Analytics 4 reports

3. Conversion tracking and Custom conversions

4. Adding GA4 to your Universal Analytics tracking

5. Downloadable Agency SOPs:

   1. Set up and track custom events in Google Analytics 4

   2. Create a conversion funnel report in Google Analytics 4

   3. Create a user segment report in Google Analytics 4

   4. Configure a form submission event in Google Analytics 4

   5. Create landing page report in Google Analytics 4

Let’s dig in.