Email Marketing Campaigns & Automation

Level 3 - Roger Sterling: how to make one of the best converting tools work for your clients

Welcome Avatar! More than once you will have heard the phrase: “email is dead”. This is far from the truth, actually it is the complete opposite: email marketing is once of the best converting marketing channels out there. Today we will dive into how email marketing works, how to set up lists, what tools to use, and more.

In this article will look at the following:

1. Email marketing campaigns

2. Email marketing automation

3. Email marketing tools

4. Downloadable Agency SOPs:

   1. Email Marketing Checklist

   2. Set up email automation for a lead magnet

   3. Set up a welcome email with MailChimp

Let’s dig in.