Digital Marketing Agency Basics

Level 1 - Peggy Olson: Types of marketing and why you want an agency model

"This is America. Pick a job and become the person who does it."

- Bobbie Barrett, 'Mad Men'.

Hello Avatar! Today we will be diving into the reasons why an agency model makes sense, what kind of services you can offer and billing structures. In the early 2000s, it was still extremely difficult to start a marketing agency. The NPC overhead needed to build an agency in the early days of digital technology was enormous and basically unattainable without an upfront investment.

In addition to the starting expenditures, you were constrained to using traditional and physical media and had to deal with the headaches of manufacturing a ROI for your clients at a time when results and traffic wasn’t that easy to measure.

These days are gone with 100% online agencies that can print WiFi money. Let’s dive into this breakdown of where to start, digital agency types and pricing models.