Content Marketing Services
Level 2 - Bob Benson: how to set up a content marketing strategy for your clients
Welcome Avatar! Today we will dive into content marketing services, how to structure them and create a content strategy. As usual, everything is SOP’d to the max so you can start outsourcing this as quickly as possible and grow your agency.
In this article will look at the following:
What is content marketing and why should you care?
Content Marketing Strategy
Create a content marketing plan
Publish evergreen content
Write for people, optimize for search engines
Content marketing, SEO and Social Media are best friends
Build topic relevancy
Publish thorough content
Publish shareable content
Format content correctly
Publish content consistently
Create content that is better than your competitors
Organize content into categories
Optimize content for conversions
Quick hack if you are short on content writers
Agency SOPs & Templates:
Blog Post Outline
Popular Content Analysis Worksheet
Editorial Calendar Planner
Editorial Guidelines Cheatsheet
Guidelines for Content Repurposing
Let’s dive in.
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