Content Marketing Services

Level 2 - Bob Benson: how to set up a content marketing strategy for your clients

Welcome Avatar! Today we will dive into content marketing services, how to structure them and create a content strategy. As usual, everything is SOP’d to the max so you can start outsourcing this as quickly as possible and grow your agency.

In this article will look at the following:

1. What is content marketing and why should you care?

2. Content Marketing Strategy

   1. Create a content marketing plan

   2. Publish evergreen content

   3. Write for people, optimize for search engines

   4. Content marketing, SEO and Social Media are best friends

   5. Build topic relevancy

   6. Publish thorough content

   7. Publish shareable content

   8. Format content correctly

   9. Publish content consistently

   10. Create content that is better than your competitors

   11. Organize content into categories

   12. Optimize content for conversions

   13. Quick hack if you are short on content writers

3. Agency SOPs & Templates:

   1. Blog Post Outline

   2. Popular Content Analysis Worksheet

   3. Editorial Calendar Planner

   4. Editorial Guidelines Cheatsheet

   5. Guidelines for Content Repurposing

Let’s dive in.