ChatGPT Ads Are Here

What This Means for Your Agency (and Your Clients)

Welcome Avatar! Little over a week ago, OpenAI flipped the switch and started showing ads inside ChatGPT. On February 9th, 2026, we can now finally start targeting LLM users for the first time.

Today we’ll cover everything we know so far about ChatGPT Ads, what they look like, who can advertise, how much it costs, how targeting works, and most importantly: what you as an agency owner should be doing RIGHT NOW to prepare for when this opens up to the rest of us.

The breakdown of this article:

1. What are ChatGPT Ads?

2. What do they actually look like?

3. Who can advertise? (The honest answer)

4. How much does it cost?

5. How targeting works

6. What this means for agencies

7. The “Ask ChatGPT” feature: a game changer

8. What you should be doing right now

9. Comparing ChatGPT Ads vs Google vs Meta

10. The bigger picture: Google is doing it too

Let’s dig in.