Building a $10K/mo Niche Site From Scratch: The Playbook
A guide on how to pick a niche for your agency and stick to it
Welcome Avatar! If there is one thing this rodent has learned over the years, it is that the fastest way to build a sustainable digital agency is to stop trying to be everything to everyone, and instead pick a niche, own it completely, and build a website that attracts the exact clients you want to work with.
Today I am going to walk you through the entire process of building a niche site from zero to $10K/month in revenue. This is the exact approach I used to grow my own agency in the investment migration space, and it is the same approach I recommend to every agency owner who asks me how to get started.
This is also applicable to startup projects that can be completely separate from your agency services (like I started with sovspot.com but given my agency work have not given enough attention lately).
For your agency it is a wise move to specialize in certain domains (in our case this is investment migration, education and real estate).
I have also included two subscriber-only downloads at the bottom: a Niche Site Launch Checklist and a Revenue & Traffic Projection Spreadsheet that you can plug your own numbers into. These two documents alone should save you weeks of planning time.
The breakdown of this article:
Why niche sites beat generalist agency sites (with math)
Picking your niche: the selection criteria that matter
The tech stack (what to use, what to skip)
Site architecture for lead generation
Content strategy that attracts the right clients
SEO that actually works for agency sites
Monetization layers: how to stack revenue to $10K/mo
The 90-day launch timeline
Downloads
