All About Ads: Display Ads

Level 3 - Roger Sterling: Banners and Responsive Display ads, with multiple Agency SOPs

Welcome Avatar! In this week’s sub we will dive into everything display: banners, videos, and text on the Google Display network. These campaign types can be absolute fire for retargeting your client’s website users, or to run brand awareness campaigns on third party sites where potential leads hang out. They also have the potential of absolutely pissing away a lot of ad dollars if you don’t have a clear strategy from the start.

The breakdown for this article is:

1. Intro & when to use Google Display Ads

2. Setting up your display campaign from scratch

   1. Create a New Display Campaign

   2. Set up ad groups and targeting

   3. Create the ads

3. Downloadable SOPs for your agency

   1. Bid Strategy for Google Ads Campaigns

   2. Naming Conventions for Google Ad Campaigns

   3. How to Create a Google Brand Awareness Campaign

   4. Google Display Ads Creative Brief Template

   5. Create an abandoned-cart campaign with Google Display Network

   6. Create a Google Display Ads Creative Brief

   7. Naming generator (template)

Let’s dig in.