All About Ads

Level 3 - Roger Sterling: Running Profitable Google Ads (SEM + Display)

Welcome Avatar! Today we’ll be doing a deep dive on ads, and Google Ads specifically. Search and display advertising is one of the key marketing competencies to offer after SEO and web development. We will review account setup and agency billing structures, campaign types, campaign optimization, conversion tracking and more. I’ve also included a PPC XLSX Template so you can easily start with the correct campaign structure once you nail your first PPC client.